Program of Work

Vision:
Charlotte, along with the Charlotte Region, is the best place to run a business and to live.

Mission:
The Charlotte Chamber creates competitive advantage by growing the economy, advocating for pro-business public policies, and delivering innovative programs and services. 

2016 Program of Work

With its mission in mind, the chamber develops a Program of Work each year. The Program of Work is essentially a list of specific, strategic goals to accomplish over the coming year. It is developed using input from members through an annual survey, the annual Board of Advisors retreat and the Executive Committee. Here are our goals for 2016.

Develop a Regional Economic Development Strategic Plan in conjunction with the CRP per the Economic Development Taskforce recommendations.

  • Work with the CRP, the consultant and key community leaders on plan.
  • Develop three year chamber strategic plan incorporating applicable components from the Regional ED Strategic Plan, the membership taskforce, the ICV and retreats to ensuring connectivity and continuity.
  • Work with chambers in the region to inform components of the strategic plan.

Define the "Ideal Member" of the Charlotte Chamber and determine market share of that group and develop a complete marketing acquisition and retention strategy.

  • Utilize Research to help identify ideal members and target market in conjunction with Big Data.
  • Utilize Research to lead the sales and retention teams to greater results through acquisition and retention.
  • Provide communications support through public relations, graphic design, media relations and social media.
  • Utilize research to help develop policy programs that support ideal members.
  • Leverage Member Engagment data collection platform and results to better guage member participation and engagment strategy.
  • Contribute to the development of investor level benefits.

Implement the BR&E recommendations from the Catalyst Taskforce's report.

  • Develop and implement Charlotte Chamber Bussiness Connector, a pilot focused on strengthening Charlotte Chamber targeted member businesses, resulting in tangible, positive business outcomes for participating member companie.
  • Develop and implement by December 31, 2016 a half-day series of tactical workships focused on access to capital options for small to mid-sized businesses.
  • Establish the core components of Charlotte’s entrepreneurial brand that can be used to market Charlotte as a leading hub for innovation and entrepreneurship.
    • Clearly define entrepreneurship in Charlotte
    • Articulate the entrepreneurship value proposition for Charlotte
  • Support the Chamber's Business Retention & Expansion efforts by assisting the expansion of existing businesses in Charlotte-Mecklenburg and aggressively celebrate and promote successes.
  • Develop and implement phase two of BusinessFirst program.
  • Provide financial support of this initiative through sponsorship investment.
  • Provide communications support through public relations, graphic design, media relations and social media.

Maintain or exceed 2015 actual total revenue and managing financial operations to a surplus in 2016.

  • Meet all revenue targets through our annual campaign, new member sales team, retention team and advertising department.
  • Develop strategic options for additional revenue streams for future year.
  • Create collabrative and balanced budget plan for 2016.
  • Plan and implement five summits (Transportation/Distribution/Logistics, Health Care, Technology, Energy, Financial Services) focusing on current economic impact and potential future growth.
  • Produce Annual Meeting, maintain Career Center, grow Healthy Charlotte Council and produce quality publication to meet budgeted net goals.
  • Plan and conduct an Economic Development signature event celebrating recent economic development successes.
  • Plan and implement the Inter City Visit, Fall Planning Retreat, Campaign Victory trip and Economic Outlook Conference.
  • Produce Board of Advisors Meetings, and Board of Advisor & Investor Level Welcome Meetings, Member Welcomes.

Contribute to healthy economic growth in Mecklenburg County as measured by: increased tax base, increased per capita income, increased total employment, maintenance of a cost of living below national average, continued investment in public infrastructure.

  • Advocate at all levels of government on policies that affect the cost of doing business, the easing of the regulatory burden, incentives tools for business recruitment, support for public education, increased investments in infrastructure and quality of life.
  • Lead community campaign to support statewide and local bond referenda leading to infrastructure investments (Connect NC bonds, City CIP bonds).
  • Provide financial support of this initiative through sponsorship investment.
  • Provide communications support through public relations, graphic design, media relations and social media.

Support the growth and development of businesses through intentional, strategic and targeted efforts that leverage a broad section of business resources to increase cumulative economic results.

  • Attract new companies to Charlotte-Mecklenburg and assist existing businesses with expansions.
  • Leverage Charlotte's international business assets to recruit companies from Europe, Asia & India.
  • Attract and retain corporate headquarters facilities in Charlotte.
  • Engage with targeted industries to address issues and opportunities that will lead to growth of those sectors.
  • Develop and implement Charlotte Chamber Bussiness Connector, a pilot focused on strengthening Charlotte Chamber targeted member businesses, resulting in tangible, positive business outcomes for participating member companies.
  • Develop and implement by December 31, 2016 a half-day series of tactical workships focused on access to capital options for small to mid-sized businesses.
  • Establish the core components of Charlotte’s entrepreneurial brand that can be used to market Charlotte as a leading hub for innovation and entrepreneurship;
    • Clearly define entrepreneurship in Charlotte
    • Articulate the entrepreneurship value proposition for Charlotte
  • Provide financial support of this initiative through sponsorship investment.
  • Provide communications support through public relations, graphic design, media relations and social media.

Support intentional cultivation of diverse segments of professional talent to ensure an inclusive workforce.

  • Develop and deliver a half day syposium focused on leveraging multigenerational and multicultural talent to create an effective and inclusive workforce/workplace.
  • Include diverse representation on trips to DC and Raleigh as well as in public policy committees.
  • Provide financial support of this initiative through sponsorship investment.
  • Include diverse representation on all trips to include attendees and speakers.
  • Provide communications support through public relations, graphic design, media relations and social media.

Support the promotion of a "One North Carolina" through our legislative agenda advocacy and proactive relationship building with state government leaders, local chambers of commerce and the NC Chamber.

  • Work with local chambers, the NC Chamber, legislative leaders to develop policies that help grow all of NC.
  • Support passage of Connect NC bonds.
  • Development of a regular convening of chambers in the region to discuss policy issues and to provide support for continued economic growth across the region.
  • Provide financial support of this initiative through sponsorship investment.
  • Provide communications support through public relations, graphic design, media relations and social media.

Support the continued creation of an organizational culture that values innovation, collaboration and inclusion.

  • Provide professional growth opportunities that drive innovation, customer service and silo-busting.
  • Conduct staff-wide retreat, staff-wide survey, staff outings (2), Innovation Luncheons, review process; support hiring process, conduct exit interviews and lead orientation process.
  • Support staff committees focused on space utilization, spirit, global perspective and philanthropy.
  • Support hiring process, conduct exit interviews and lead orientation process.

Support the Healthy Charlotte Council to make Charlotte nationally recognized for its healthy initiatives and robust health services industry.

  • Improve Mecklenburg County's standing on key healthy index.
  • Provide communications support through public relations, graphic design, media relations and social media.
  • Work with Mecklenburg County Health Department and Healthy Charlotte Council to affect policies that encourage healthy behaviors.
  • Provide financial support of this initiative through sponsorship investment.