Bronze Sponsor Spotlight Archive
Daetwyler USA was established in 1975 and is now located in Huntersville, NC. We are a worldwide leader in pressroom equipment and supplies and have a diversified portfolio of product offerings encompassing pressroom products, custom fabrication and machining, Micro Waterjet micro machining technology, Solar Mounting systems and Daetwyler Plaza office space. Our philosophy is to maintain a leading position in the market by continuously developing new technologies to solve customer’s challenges while providing excellent customer service. Max Daetwyler Corporation, 13420 Reese Blvd. West, Huntersville, NC 28078, Tel: 704-875-1200, Fax: 704-875-0781, www.daetwyler-usa.com.
Creating a More Efficient Future
With Duke Energy's Smart $aver Incentive program, businesses can receive cash for installing high-efficiency lighting, HVAC, pumps and other qualifying equipment. The use of energy efficient equipment enables your business to improve its bottom line by reducing energy consumption. And Smart $aver incentives help lower the costs associated with upgrades.
By taking advantage of the Smart $aver program you can:
- Help buy down the incremental cost difference between standard and energy efficient equipment.
- Invest in high-efficiency equipment without exceeding annual budgets.
- Contribute to a greener environment by reducing the amount of natural resources needed to keep your business running.
- Defer the need to construct additional electric-generating facilities
For a comprehensive list of incentives, please visit Duke Energy's Smart $aver Incentives Program.
This decades old ad produced by McGraw Hill Magazines was meant to entice corporations to think about the power of advertising. As a manufacturer you may not consider marketing important, but if companies choose to ignore the benefits of creating a positive brand image, they take the risk of handicapping their sales force from making a sale. Everyone is a consumer. Customers measure Brand Equity by whom and what they know about the corporation. Knowing when to market the corporation and when to market your product is critical. To start set a clear objective; remember there is no ‘one size fits all’; establish a budget; develop and test the creative so that can be well-communicated and understood; and finally end with a call to action. With over 35 years of being in the advertising business, I can tell you it’s not magic. It takes work.
So, remember, sales begin before your salesman calls.
Learn more about Lippi & Co. Advertising here!