Manufacturers Council

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Bronze Sponsor Spotlight

This decades old ad produced by McGraw Hill Magazines was meant to entice corporations to think about the power of advertising. As a manufacturer you may not consider marketing important, but if companies choose to ignore the benefits of creating a positive brand image, they take the risk of handicapping their sales force from making a sale. Everyone is a consumer. Customers measure Brand Equity by whom and what they know about the corporation. Knowing when to market the corporation and when to market your product is critical. To start set a clear objective; remember there is no ‘one size fits all’; establish a budget; develop and test the creative so that can be well-communicated and understood; and finally end with a call to action. With over 35 years of being in the advertising business, I can tell you it’s not magic. It takes work.
So, remember, sales begin before your salesman calls.

Learn more about Lippi & Co. Advertising here!

Bronze Sponsor Spotlight Archive >>

The Charlotte Chamber Manufacturers Council has a private, vibrant online community on LinkedIn. Through the LinkedIn group, members have the ability to easily share information, connect with other manufacturers and access news, calls to action, data and research that may be of value. Join the LinkedIn group for up to date manufacturing information and discussions. Please note you must be a Charlotte Chamber member.

LinkedIn group (members only)

For almost 20 years, the Charlotte Chamber's Manufacturers Council has worked to:

Advocate for manufacturers in the public arena;
Promote economic development initiatives to help manufacturers grow in Mecklenburg County;
Become a central source for information about community programs that can benefit manufacturers;
Monitor and respond to local initiatives that would limit the ability of local manufacturers to grow;
Provide timely, useful information to members in a convenient and accessible way.

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