Betsy Jordan, Direct Creativity, LLC
www.directcreativity.com

Let's face it, some of the changes that we see in the economy are permanent. Things will not revert to "the way that they were." Resisting changing dynamics in the workplace will cause more pain and loss.

In our case, the demand for coaching services is rising. During times of transition and life change, more people understand the benefits of having a coach and the value of coaching. We keep an eye on the scoreboard, while encouraging and honing our clients skills and talents in the present moment.

You score ... we win. And the economy, in general, benefits.

When the economy caught up with what we were experiencing in our business, we had already pulled back on our spending. Most of what we do now has some form of barter to it. So our relationship skills, while always important, are now crucial to the ongoing health of our business. Encouraging people to do what they do best, instead of putting them in jobs that encourage mediocrity, we create, in the long-run, a happier, thriving community.

Our processes are automated to be efficient and to make certain that our coaches are free to do what they do best. They must be free to think, write, train and coach. We have updated our programs and our technology.

When we see ourselves as winners, able to transform our environments, the economy shows the effect of our flexibility in the face of tremendous change.