Hilda Gurdian, La Noticia
www.lanoticia.com

These tough economic times have made us more creative. Our plan includes the creation of opportunities that will help our advertisers reach Latino consumers in the most efficient and cost-effective way. We made the necessary budget adjustments at the end of 2008. We are taking good care of our cash. We make an effort to talk about how bad the economy is once a week only. The rest of the time we concentrate our time and energy in providing excellent service to our customers and keeping a positive and hopeful attitude.