Red F owners launch Packard Place as a hub of entrepreneurship
Published Wednesday, March 2, 2011 1:00 pm

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March 2, 2011

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Red F owners launch Packard Place as a hub of entrepreneurship

Charlotte entrepreneurs Dan Roselli and Sara Garces have purchased a five-story building at 222 South Church Street that they are converting into a hub for entrepreneurism in Charlotte. The building was originally built in 1928 as the showroom and parking garage for the Packard luxury car dealership. Launching March 28th, Packard Place will be open for business during renovations. $3.8 million worth of LEED renovations are being done to the 90,000 square foot building christened as Packard Place and will become a “community center” for entrepreneurs. Download the launch party invitation.

Initially, Red F and its sister businesses Customer Stream and TargetPoint will occupy a portion of the building with the balance being targeted for the entrepreneurial community. Included in the proposed building renovations are common areas such as a ground-floor café and information center as well as a 200 seat assembly hall. Red F is relocating its’ headquarters from SouthPark to Packard Place and will add 60 new jobs over the next three years. It is estimated that the start-up entrepreneurial companies that are housed in the building will create an additional 60 new jobs.

The vision is that Packard Place will become the spark to give entrepreneurs a place in downtown Charlotte to congregate and exchange ideas. It should also give the entrepreneurial side of business in Charlotte a much higher profile. A launch party will be held March 28th to jump start the activity. Renovations to the building will begin this spring and are anticipated to be completed later this year.

Packard Place will engage a variety of groups associated with entrepreneurism in Charlotte including BIG (Business Innovation & Growth), SBTDC (Small Business Technology Development Center), The Ben Craig Center, Five Ventures, EO (Entrepreneurs Organization), North Carolina Biotechnology Center, NCTA (North Carolina Technology Association), CRTEC (Charlotte Regional Technology Executives Council), Bull City Forward, NAWBO (National Association of Women Business Owners), NHEO (National Hispanic Entrepreneurs Organization). Other community partners include Junior Achievement, Charlotte Chamber of Commerce, Charlotte Regional Partnership, Charlotte Center City Partners and the U.S. Hispanic Chamber of Commerce.

Packard Place will also partner with key venture groups to facilitate the connection of entrepreneurs and access to funding. In addition, a Pilot Program with Charlotte area higher education partners will provide access to technology, education and hands-on assistance to help business partners and growth companies design, build, market and deliver innovation and solutions.

For more information:

Dan Roselli
Packard Place

Maggie Akers
Packard Place

Jeff Edge
Senior VP, Economic Development
Charlotte Chamber of Commerce

Tracy Finch Dodson
Director of Economic Development
Charlotte Center City Partners


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